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This campaign will:

  • Highlight the fact that although the majority of abuse is male on female, it is a widespread form of abuse and is also perpetrated men to men, women to women, women to men and adult to child or elderly person.

  • Produce a short animated films about emotional abuse, using real case studies and anonymous first person testimony.

  • Help victims and perpetrators and their families through providing resources, information, how to identify and report

  • Create a social media presence using high profile ambassadors and a approach a wide spectrum of collaborators 

  • Roll out an VR training and therapy programme across the medical, care and legal professions and for use by victims and perpetrators


The Mental Abuse Matters VR Project is the pilot Virtual Reality experience in a series of VR films about mental abuse. The films are intended as training, diagnostic and awareness tools for frontline medical and care staff to improve trauma care, and therapeutic interventions for victims and perpetrators of mental abuse. Our pilot film is a 10 minute live action VR drama about emotional abuse in a domestic setting, where the user is the embodied victim experiencing abusive practices such as gaslighting, veiled contempt, passive aggression and subtle public humiliation. Rather than rely solely on dialogue or action to attempt to convey the inner landscape of the victim, our story uses immersive sound to replicate feelings of shame, humiliation, dread and panic in the user. The pilot experience is aimed at healthcare practitioners including GPs, Psychotherapists, social workers and abuse counsellors as well as legal practitioners.



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